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Life, no doubt, comes with challenges but people with uncommon courage have defied odds to achieve dreams and accomplishments. As human beings, we are confronted with situation that puts us in a fix but the unusual courage that epitomises that manly nature often times proved to be the saviour. Such qualities...

By Olamide Bakare Lagos Outdoor practitioners in Nigeria have identified government regulation and multiple-taxation as major hindrances to the effective practice of out-of-home business in Nigeria. This was one of the positions echoed by the President of Outdoor Advertising Association of Nigeria (OAAN), Mr. Charles Chijide, on behalf of its members during the association’s...

Kelechi Nwosu, the current President of Association of advertising Agencies of Nigeria, AAAN is a reporter’s delight any day. In this engaging encounter...

By Olamide Bakare Lagos  Casers group, the group holdings of the DDB advertising agency, has strengthened its presence on the continent with the latest...

In a move aimed at enhancing the knowledge scope of members on the modern trends of digitalisation as well as its effect on marketing, the Advertisers Association of Nigeria (ADVAN), recently organised a peer-to-peer learning seminar. The seminar held in Lagos recently with a theme, “The Changing Role of Marketing in a Digital Economy”, witnessed large turnout of stakeholders...

By Olamide Bakare Lagos  Managing Director of Nigerite Limited,. Frank Lebris, has urged professionals, end users in the Nigerian market to take advantage of its new product, Kalsi, in order to achieve homes that are in tune with modern trends. Speaking at the launching of the new offering, Le Bris said that the new product was in line with the commitment of the company...

Business owners who hitherto engaged the service of marketing communication experts to launch their campaign are beginning to look elsewhere due to multifarious...

A fast growing brand in the legal firm business,Olisa Agbakoba Limited,OAL, has  extended its business frontiers as it unveils a new arbitration and mediation...

Leading ICT Company, MTN Nigeria has introduced Caller Feel, an innovative service that allows subscribers display-personalized messages during calls. The message, which appears as a pop up notification to the caller, is another medium for MTN subscribers to express themselves. Speaking on the new product, MTN’s Chief Marketing and Strategy Officer, Bayo Adekanmbi, stated...

Tade Adekunle is the main driver behind an experiential marketing company popularly called Keskese, a name derived from Greek word meaning “what it is”....