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Experiential marketing, PR may take centre stage over advertising, outdoor

Experiential marketing, PR may take centre stage over advertising, outdoor

By Olamide Bakare Correspondent, Lagos With the much-awaited year 2015 finally here, experts in the marketing communications industry, have been expressing their views on issues that may likely determine how…

GSK launches Panadol and Scotts for children

GSK launches Panadol and Scotts for  children

  GlaxoSmithKline Consumer Nigeria Plc (GSK), in line with its aim to do more, feel better and live longer, has launched its Panadol Children’s suspension and Scott’s Cod Liver Oil…

Diamond Bank Salary4Life Promo: New winner emerges

Diamond Bank Salary4Life Promo: New winner  emerges

  A trader who deals in building materials at the Eket Market, Akwa Ibom State, Duru Chukwuebuka Francis has won the star prize of “Salary4Life” at the just concluded DiamondXtra…

Blueflower loses multimillion Naira Airtel account, now with CMC Connect

Blueflower loses multimillion Naira Airtel account, now with CMC Connect

  Speculation is rife that Airtel, one of the biggest telecommunication companies in Nigeria may have moved from Blueflower Communication to CMC Connect. Although, no detail has been made available…

Ogodo takes over from Olokesusi as NIMN Registrar

Ogodo takes over from Olokesusi as NIMN Registrar

By Olamide Bakare Correspondent, Lagos The National Institute of Marketing of Nigeria (NIMN), has announced the appointment of Mr. Sidney Ogodo as the institute’s Acting Registrar. A release issued from …

LASAA insists on ridding state of illegal billboards

LASAA insists on ridding state of illegal billboards

By Olamide Bakare Correspondent, Lagos The last may not have been heard on the face-off between the Nigerian Police and the Lagos State Signage and Advertisement Agency (LASAA) over the…

Auditions begin for Nigerian Idol

Thousands of undiscovered, young music talents will be vying for a chance in the spotlight at the Etisalat-sponsored reality TV music show, Nigerian Idol, as auditions for the 5th season…

Coca-Cola launches new campaign

Coca-Cola Nigeria has launched the popular “Share a Coke” campaign in the country. For the first time in Nigeria, Coca-Cola is replacing its iconic logo with popular Nigerian names on…

Hollandia Yoghurt launches out new TVC

Following the global theme for the 2015 Consumer World Right Day (CWRD), Healthy Diets, Chi Limited, makers of juices and Yoghurt drinks in Nigeria has commenced new brand campaign tagged…

Grand Oak’s Schnapp adds colour to festival

The 2014 Igue festival celebrated by the Oba of Benin, Omo N’ Oba Erediauwa and the entire Benin nation  may have come and gone, but the fun created by the…

ADVAN partners WAWOOTV on digitalization

By Olamide Bakare Correspondent, Lagos In preparation towards meeting the deadline set for migration from analogue to digital spectrum, The Advertisers Association of Nigeria, ADVAN, recently engaged ACC Broadcast Multimedia,the operator…

Transcorp named most compliant firm in Nigeria

In recognition of its outstanding commitment to upholding the highest levels of corporate governance, Transcorp has been awarded the Company Award for the Most Compliant Firm in Nigeria by the…

Nobel Carpets demonstrates commitment to sports development

Lucky Fibdes Plc, the manufacturers of Nobel Carpets & Rugs, has demonstrated his commitment to the growth and development of sports in Nigeria by sponsoring the just concluded  Ikoyi Club…

Heir Holdings donates Fund to encourage start ups

A Lagos based African proprietary investment company, Heirs Holdings has committed an  investment to Silicon Valley start-up, Wonderloop Inc. to support the development and expansion of its custom video-profile platform.…

Noah’sArk grabs Three Crown Milk, Sealy Posturepedic accounts

Noah’sArk grabs Three Crown Milk, Sealy Posturepedic accounts

By Olamide Bakare Correspondent, Lagos A fast rising advertising agency, Noah’s Ark has added two major accounts to its list of portfolios as a business. The two accounts which include;…

Stakeholders celebrate advertising czar, Shobanjo at 70

Stakeholders celebrate advertising czar, Shobanjo at 70

  A cross section of  marketingcommunication industry stakeholders, has continued to heap praise on the Chief Executive Officer of Troyka Holdings, Mr Biodun Shobanjo for his contribution to the development…

Winners emerge in Mr.Chef Promo

One of Nigeria’s leading food seasoning brands, Mr Chef  heightened the fun of the festive season in the Northern part of Nigeria  when it presented prizes to winners  in the…

Oando Donates 1.3m litres storage facility to Navy

By Olamide Bakare Correspondent, Lagos As part of efforts aimed at improving operations of the Nigerian Navy in the waterways, the management of Oando Marketing Plc, recently donated 1.3 million…

Our agency engenders a culture of creativity – Adisa

The Group Managing director of Noah Ark Limited Mr Lanre Adisa has said that his agency will remain committed to sustaining the culture that engenders producing creative works.He made this…

Oral B wins quality endorsement award

Oral B wins quality endorsement award

  By Olamide Bakare Correspondent, Lagos Oral B toothpaste, a product on the stable of Procter and Gamble has been  adjudged the winner of the ‘2014 Quality Toothpaste of the…

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