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Battling for new identity, amidst innovation push

Battling for new identity, amidst innovation push

In the last few years, many banks in Nigeria have embarked on rebranding exercise to further position their brands and stay ahead of competition, the latest being First City Monument…

Buhari effect on Brand Nigeria, how far can it work?

Buhari effect on Brand Nigeria, how far can it work?

In this report, Olamide Bakare examines the import of Muhammadu Buhari’s emergence on the image of Nigeria and Nigerians and the soaring effect of his brand equity on the country’s…

Conference report unravels Africa’s marketing challenges

Conference  report unravels Africa’s marketing challenges

A report on the state of marketing expertise and opportunities has been launched. The report which is fallout of a global marketing conference reveals the gap in consumer understanding that…

Marketing Edge holds national marketing summit

Marketing Edge holds national marketing summit

By Olamide Bakare Correspondent, Lagos In a bid to celebrate the dynamism of marketers and advertising agencies making giant strides in the Nigerian economy, Nigeria’s leading brands and marketing publication,…

Undergraduates urged to participate in CIMA global challenge

Undergraduates urged to participate in CIMA global challenge

The Chartered Institute of Management Accountants, CIMA,  has invited entries from undergraduates in universities, polytechnics and monotechnics across Nigeria to participate in this year’s CIMA Global Business Challenge (GBC). The…

Unity Dolls gives dilapidated school new look

Unity Dolls gives dilapidated school new look

In line with its vision to acculturate children, unite Nigerians and deliver social change within our communities and country, Unity Girl Dolls, a product of Auldon Limited, has overhauled a…

NGBA, AHK Nigeria explore opportunities for German businesses in Delta

NGBA, AHK Nigeria explore opportunities for German businesses in Delta

A delegation from the Nigerian German Business Association (NGBA) and AHK Nigeria recently embarked on an interactive and fact finding mission to Delta State to explore opportunities for business by…

PRCAN to enforce law regulating public relation practice

PRCAN to enforce law regulating public relation practice

By Olamide Bakare Correspondent, Lagos Public Relations Consultants Association of Nigeria (PRCAN), the body charged with the responsibility of regulating public relations consulting business in Nigeria has affirmed its readiness…

NIMN invests new President

NIMN invests new President

The National Institute of Marketing of Nigeria (NIMN) has conferred Mr. Ganiyu Koledoye with an investiture title as the new President and Chairman of the Council of the institute. Koledoye…

Noah’s Ark to compete for Airtel account

Noah’s Ark to compete for Airtel account

By Olamide Bakare / Correspondent, Lagos   In a move aimed at re-jigging its brand essence in the marketplace , the management of Bharti Airtel, owner of a major telecom company,…

Lampe Omoyele appointed MD Nielsen West Africa

Lampe Omoyele appointed MD Nielsen West Africa

Mr. Lampe Omoyele has been appointed as Managing Director of Nielsen West Africa, replacing Mr Harshvardhan Sarda who will be taking on a new role in Nielsen. Nielsen is a…

Legend Promo: Consumers excited as ad enters second phase

Legend Promo: Consumers  excited as ad enters second phase

It was a night of rich cultural spectacle as Legend Extra Stout, kicked off the second edition of the Taste & Tell Activation with an exciting display of the traditional…

Cusson Baby competition: Winner finally received prize packages

Cusson Baby competition: Winner finally received prize packages

It was a dream come true for the family of Yinka Davids last week as the management of PZ Cussons, manufacturers of baby care products, presented the prize of the…

After APCON inauguration, what next?

After APCON inauguration,  what next?

In this report, Olamide Bakare who witnessed the inauguration of the 6th council examines the critical issues that may likely shape the advertising industry in months to come as new…

Bitter war between Orijin and Ace Roots

Bitter war between Orijin and Ace Roots

With the launch of Ace Roots, a bitter drink, into the Nigeria market, Olamide Bakare who witnessed it asks if this will not signal the beginning of a long awaited…

APCON Council to be inaugurated Thursday

APCON Council to be inaugurated Thursday

By Olamide Bakare Correspondent, Lagos The Advertising Practitioners’ Council of Nigeria (APCON), is set to inaugurate a new set of council members who will oversee all the key issues affecting the…

NIPR, PRCAN committed to improving standards – Ehiguese

NIPR, PRCAN committed to improving standards – Ehiguese

John Ehiguese is the newly elected President  of Public Relation Consultants Association of Nigeria (PRCAN). In an interview with select journalists in Lagos, he reeled out the plans of his…

RCOM, Avaya partner for technology upgrade

RCOM, Avaya  partner for technology upgrade

By Olamide Bakare Correspondent, Lagos Reliance Communications, India’s fully-integrated telecommunications service provider, today entered into a multi-year, multi-million dollar mega-agreement with Avaya Inc., the leading provider of customer and team engagement…

Grand Oak rewards couples on lovers day

Grand Oak rewards couples on lovers day

By Olamide Bakare Correspondent, Lagos Amidst fanfare on much celebrated St Valentine’s Day, Grand Oak Ltd rewarded couples with exquisite gift items at its Open House Party held at Kingsize…

AAAN dissociates self from offensive political ads

AAAN dissociates self from offensive political ads

By Olamide Bakare Correspondent, Lagos A call has gone to politicians and political parties to exercise decorum in the language used in marketing their candidacy. This call came from the…

OMD emerges ‘Global Media Agency’ for 2014

OMD emerges ‘Global Media Agency’ for 2014

The leading source of news for marketing, media and advertising professionals, AdWeek magazine, has announced OMD as the global media agency for the year 2014. Making the disclosure in a…

Stakeholders remain hopeful as Udeme takes over as APCON chair

Stakeholders remain hopeful as Udeme takes over as APCON chair

As Udeme Ufot takes over as APCON chairman, stakeholders are hopeful that his administration may signal the beginning of a new dawn following the crisis that had engulfed the Council…

Keskese Grabs MTN Benin account

Keskese Grabs MTN Benin account

One of Nigeria’s top rated experiential marketing company, Keskese Limited has won the experiential marketing account of MTN Benin Republic. The company emerged the agency to handle the brand activation…

Aganga lauds EDC, two others on entrepreneurship development

Aganga lauds EDC, two others on  entrepreneurship development

The Enterprise Development Centre (EDC), an arm of the Pan Atlantic University, has been commended for leading the way in entrepreneurial development in Nigeria and Africa. The Honourable Minister of…

Political campaign: Between Ambode’s belief and Jimi Agbaje’s slogan

Political campaign: Between Ambode’s belief and Jimi Agbaje’s slogan

In this report, Correspondent, Olamide Bakare analyses how two leading candidates in the forthcoming gubernatorial contest are deploying communication initiatives to reach out to their audience   It is often said…

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