Multi-Room Viewership on Cable TV Launched

Nigeria’s very first multi-room and independent viewership solution on cable TV has just been launched by African Cable Television (ACTV), the latest and innovative satellite/cable company in the country. In a statement released by Director of Content (ACTV), Mr. Jide Lawrence, “the innovative ACTV Multi-room TV solution gives subscribers the expanded comfort and experience of […]

Experiential Marketers Decry Dwindling Fortune

 The newly elected executive council of Experiential Marketers Association of Nigeria (EXMAN), led by the president, Dr. Rotimi Olaniyan, has resolved to confront the several challenges facing their operations, which include dwindling revenue, reduced margin, and slow growth amongst others. The new leadership made this known after its 2nd annual general meeting in Abeokuta recently […]

Uncontrolled Regulation, Multiple Taxation, Hurdles To Outdoor Business – OAAN Boss

By Olamide Bakare Lagos Outdoor practitioners in Nigeria have identified government regulation and multiple-taxation as major hindrances to the effective practice of out-of-home business in Nigeria. This was one of the positions echoed by the President of Outdoor Advertising Association of Nigeria (OAAN), Mr. Charles Chijide, on behalf of its members during the association’s ninth Exhibition […]

Udeme Ufot, APCON Chairman  John Ajayi, Publisher, Marketing Edge

Stakeholders Differ On In-sourcing Arrangement By Clients

Business owners who hitherto engaged the service of marketing communication experts to launch their campaign are beginning to look elsewhere due to multifarious reasons. In this report, Olamide Bakare aggregates the views of key stakeholders on its implication for the industry. Dating back to the early years of trading and other business activities, advertising has […]

MTN Boosts Subscribers Experience With Innovative Service

Leading ICT Company, MTN Nigeria has introduced Caller Feel, an innovative service that allows subscribers display-personalized messages during calls. The message, which appears as a pop up notification to the caller, is another medium for MTN subscribers to express themselves. Speaking on the new product, MTN’s Chief Marketing and Strategy Officer, Bayo Adekanmbi, stated that […]

Adekunle

Dearth Of Personnel Affecting Experiential Marketing Business

Tade Adekunle is the main driver behind an experiential marketing company popularly called Keskese, a name derived from Greek word meaning “what it is”. In this interview with Olamide Bakare, he shares his thoughts on the business of experiential marketing and other issues in the marketing communication industry. Excerpts: What do you think should be […]

Govt Business Must Involve Professionals To Succeed, Ad. Agencies Tell FG

As the nation begins on a new journey, stakeholders in the marketing communication industry are demanding the engagement of professionals in the business of governance among other expectations. Olamide Bakare writes. Among the different sectors of the economy, if there is one area which seems to lack attention in terms of generating fund for the […]

• Mba

Endless Journey towards Digital Migration

As the National Broadcasting Commission (NBC), announces a fresh 18-month deadline for transition from analogue to digital broadcasting, stakeholders believe it is another opportunity for the Federal Government to step up efforts aimed at meeting the target, provided all the militating challenges are addressed. Reports Olamide Bakare When the stakeholders in the broadcasting industry mooted […]