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APC, PR experts at war over hiring of U.S. firm

APC, PR experts at war over hiring of U.S. firm

The recent decision of the main opposition party in Nigeria, the All Progressive Congress (APC), to hire a foreign consultant as a way of boosting its electoral chances in the…

Slot marks 15 years of electronic, mobile device sales

Slot system, a household name in electronic device and mobile phone business has rolled out the drums to celebrate 15 years anniversary as a business. The event which took place…

Nestle storms Lagos with new seasoning variant

In response to the yearning of Nigerian consumers for a rich tasty chicken seasonin, Nestle Nigeria Plc, makers of maggi seasonings, plans to introduce new maggi chicken cube into the…

Redefining ‘value’ through packaging

Redefining ‘value’ through packaging

• As Dangote Group sets new agenda with 3X cement Consumers are digging deeper to find true value these days. And while consumer perception that correlates strong pricing with value…

TomTom takes loyal consumers to Brazil

TomTom takes loyal consumers to Brazil

TomTom has flagged off a consumer loyalty reward promo with an all-expense paid trip to Brazil. According to a company statement, Head, Corporate & Government Affairs of Cadbury Nigeria Plc,…

New TVC to drive Diamond Bank’s brand USP

Diamond Bank has launched an innovative television commercial (TVC), underlying its new image as “A New Bank.” The 30 second commercial features Bovi, a popular Nigerian stand-up comedian, saving the…

New TVC to drive Diamond Bank’s brand USP

Diamond Bank has launched an innovative television commercial (TVC), underlying its new image as “A New Bank.” The 30 second commercial features Bovi, a popular Nigerian stand-up comedian, saving the…

Distributors win big in NB awards

The tradition of sustaining brand loyalty and consumer engagement was reenacted recently as the management of Nigerian Breweries Plc rewarded and celebrated its distributors across the country. While Ifeoma Chukwuka…

Redefining ‘value’ through packaging

Redefining ‘value’ through packaging

• As Dangote Group sets new agenda with 3X cement Consumers are digging deeper to find true value these days. And while consumer perception that correlates strong pricing with value…

Noah’s Ark launches Boko Halal advocacy campaign

One of the nation’s advertising agencies, Noah’s Ark, has unveiled an advocacy campaign Boko Halal, aimed at ensuring that every Nigerian child has access to quality education. According to the…

70% of Nigerian companies die within first four years – Adebutu

70% of Nigerian companies die within first four years – Adebutu

Ajibola Adebutu trained as a Civil Engineer at Trinity College in Dublin, Republic of Ireland. In this interview Segun Adeleye, the brain behind JB Farms, Odogbolu town, Ogun state, speaks…

GOtv opens Jos office with special offer

GOtv is rapidly expanding its coverage across Nigeria and rolls-out its services in Jos, the Plateau State capital. From Thursday 20 March 2014, intending subscribers can purchase a GOtv decoder…

Oral-B, Medplus back Project Smile initiative

By Goddie Ofose In what could be best described as a bigger and better platform opportunity for a free smile make over treatment to persons suffering stigma of flawed dentition,…

STAR reiterates commitment to Nigerian youths

Nigerian Breweries Plc, makers of popular lager, Star, has reiterated its commitment to the growth and development of the Nigerian youth while flagging off the thirteenth edition of the country’s…

Creating brand activation to suit the event

By Goddie Ofose It was time to reward the company’s distributors and transporters. And the company did it in grand style at the highbrow Intercontinental Hotel. The deejay provided the…

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