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Developing systems of sanctions in the workplace

Dr. Joseph Dele Tunji In the event of an organization trying to build capacity in his workforce, every group within the organization must develop a system of sanctions for obeying…

Artisans benefits from Legend Largesse as Promo ends

The 2014 edition Legend Extra Stout National Consumer Promo has officially ended with. the return of the last set of lucky consumers from Dubai in the United Arab Emirates. This…

Mixed feelings as Nwosu becomes new President

The Association of Advertising Agencies of Nigeria, (AAAN) held its 41st Annual General meeting in Abuja where a new executive committee was elected for the next two years. Olamide Bakare…

Viewers win Dstvwalka, other prizes in Regal Football Frenzy

Viewers at the ongoing Regal Football Frenzy, an initiative a leading manufacturer of wines and spirits, Grand Oak, have been smiling home every match day with wonderful prizes. The event…

Gaviscon partners health group to grow equity

In line with the decision to engage stakeholders in the pharmaceutical sector, Gaviscon, a non-prescription pharmaceutical brand from the stables of Reckitt Benckiser, a multinational consumer goods company, has partnered…

2015 polls: Clinton’s campaign adviser addresses politicians at AAAN seminar

A former White House Political Director/Assistant to former President Bill Clinton, now a Senior Campaign Adviser to Senator Hilary Clinton in the run-up to the 2016 U.S. presidential election, Craig…

Ad experts agree on higher standards, opportunities at Lagos outdoor confab

Practitioners cut across the gamut of the marketing communication industry in Africa have been enjoined to forge a common front in the bid to promote a healthier and vibrant outdoor…

Huawei unveils Ascend P7, smartphone for consumers

Huawei mobile has launched the latest member of its platinum series smart phones –Ascend P7, with an edge of excellence. Speaking at the media unveiling of the product in Lagos,…

Capri-Sonne showers consumers with million gifts items

In an effort to reinforce its leadership of the fruit juice market, Capri-Sonne, a fruit juice brand recently launched a consumer promotion tagged ‘Collect the Fun in Lagos.’ The promo…

STM Magazine for launch

All is now set for the launch of the maiden edition of STM, a new magazine in Lagos this week. The magazine which is targeted at addressing many social imbalances…

Ekiti poll calls attention to personality branding – Experts

In this report, Olamide Bakare who was on ground to witness the recently concluded gubernatorial election in Ekiti, South West Nigeria, takes a critical look at the two main personality…

Grand Oak unveils Promo to football lovers

As part of the efforts to connect with its core consumers and strengthen its leadership position in the Nigerian spirit and wine market, Grand Oak Limited, will reward consumers with prizes…

PR practitioners brainstorm on Africa’s image

The 26th annual conference of African Public Relations Association, APRA, held in Mauritius recently presented a viable platform for practitioners to brainstorm on issues bordering on the perception of Africa…

Coca-Cola offers world cup anthem download

As part of its commitment to ensuring that Nigerians enjoy a personal experience at the ongoing FIFA World Cup in Brazil, carbonated soft drinks giant- Coca-Cola, has gone a step…

Is marketing new driver for economic growth?

Is marketing new driver for economic growth?

In this report, Olamide Bakare who witnessed the recently held marketing conference in Lagos, aggregates the views of major stakeholders as it relates to the role of marketing in driving…

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