Monday, May 20th, 2013
Competition in Quick Service Restaurant (QSR) has continued to remain healthy unlike other sectors of the economy like telecommunication and banking as a leading brand in the sector has unveiled new products to the delight of customers.
Monday, May 13th, 2013
The protracted industry issue tagged “pitch fee” has reached yet a feverish height, following which advertising sectoral group- the Association of Advertising Agencies of Nigeria (AAAN) has lamented noncompliance with professional fee by some practitioners.
Monday, May 6th, 2013
The “Exp Nigeria,” organisers of the 2013 African Experiential Marketing Summit (AEMS), billed to take place in Lagos for the first time has said the summit is coming to Nigeria to amplify reach, convert consumers and drive sales.
Monday, April 29th, 2013
Chairman of the Advertising Practitioners Council of Nigeria (APCON), Lolu Akinwunmi and other senior practitioners within the marketing communications industry have cautioned the Nigerian media on the need to verify and authenticate sources of press statements.
Monday, April 22nd, 2013
By Goddie Ofose As the date for the maiden edition of the All Africa Public Relations and Strategic Communication Summit slated for Addis Ababa, Ethiopia draws closer, the publicity campaign has kicked off on Cable News Network (CNN), Sky News and British Broadcasting Corporation (BBC)...
Monday, April 22nd, 2013
TVC News, the first 24-hour pan-Africa television news channel, from the stable of Continental Broadcasting Service (CBS), will join other top players in the TV ecosystem at the 2013 MIPTV festival, which offers operators and other stakeholders new deals, and opportunities to forge new partnerships....
Monday, April 22nd, 2013
By Goddie Ofose A major player in digital media and digital convergence technologies, Samsung Electronics West Africa, has announced its first Ultra High Definition TV, with a ‘floating’ design which, according to the company, will revolutionise home cinema all over the world. Housed within an...
Monday, April 15th, 2013
This weekend in Yenagoa, the Bayelsa State capital will mark the ninth edition of the Africa Movie Academy Awards (AMAA), Nigeria’s premium reward platform in film and cinema. Event, stakeholders agree, has exceeded expectations of being a Nigerian dream to a global brand, which can...
Monday, April 15th, 2013
The 60th Anniversary dinner and awards night of Cannes Lions Nigeria held on March 30, 2013, in Lagos. The high-profile gathering of members of the Nigeria Advertising and Marketing Communications industry was also attended by the winners of the Roger Hatchuel Academy. The winning teams...
Monday, April 15th, 2013
Driven by passion to exceed customers’ demand, and at the same time maintaining its position as market leader in the carpet and rug industry, Lucky Fibres Plc, makers of Nobel Carpets & Rugs, recently kick-started its “Affordability – Awareness” campaign in key cities across the...
Sunday, April 14th, 2013
FSDH has forecast an inflation rate of 8.9 per cent for March, ahead of the National Bureau of Statistics (NBS’s) expected release of the inflation figure for the month this week. This is the outcome of the monitoring of the prices of consumer goods by...
Monday, April 8th, 2013
The African Union Commission (AUC) has given its full support for the forthcoming first All African Public Relations & Strategic Communication Summit (APRA), holding in Addis Ababa, Ethiopia between May 8 and 10 2013 In a press briefing ahead of the summit recently, APRA’s Secretary...
Monday, April 8th, 2013
Integrated Marketing Communications outfit, TruContact Limited, organizers of the annual Corporate Social Responsibility Awards in Nigeria, unveiled the theme for this year’s showpiece: “Shaping the future through innovative value creation, making a world of difference.” The Social Enterprise Report and Awards (SERAs) is in its...
Monday, April 8th, 2013
As part of a resolve to maintain its commanding dominance of the nation’s beer market and keep consumers actively engaged, Star Lager beer from the stable of Nigerian Breweries Plc has unveiled a unique and exciting consumer promotion with the theme “Star League –Text &...
Monday, April 8th, 2013
GlaxoSmithKline Consumer Nigeria Plc has launched a new variant of its Sensodyne Toothpaste – Sensodyne Rapid Action. The fast-acting 60 seconds Sensodyne Rapid Action was unveiled to dentists at an expert launch in Lagos. Sensodyne Rapid Action is formulated to offer relief within 60 seconds...
