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Olamide Bakare, who has been trailing the reaction following the public relations (PR) account movement of MTN to other agencies, reckons that it could spark off another round of controversy.    Ehiguese It is no longer news that the multi-million naira account of one of the biggest telecommunication companies...

As the National Broadcasting Commission (NBC), announces a fresh 18-month deadline for transition from analogue to digital broadcasting, stakeholders believe...

The need to recreate the Nigerian spirit in Nigeria’s advertising landscape as has been done in the entertainment industry particularly in the face of...

Yomi-Badejo Okusanya is the Secretary General of African Public Relations of Association, APRA, a professional body that has done a lot to put PR practice...

In the last few years, many banks in Nigeria have embarked on rebranding exercise to further position their brands and stay ahead of competition, the latest being First City Monument Bank. In this report, Olamide Bakare asks if several attempts made by these big organisations have yielded desired results on account of their brand promises. Akonte                ...

In this report, Olamide Bakare examines the import of Muhammadu Buhari’s emergence on the image of Nigeria and Nigerians and the soaring effect of his...

A report on the state of marketing expertise and opportunities has been launched. The report which is fallout of a global marketing conference reveals the gap in consumer understanding that local and regional marketers say exists at a global level. According to a statement issued in Lagos by Advertisers Association of Nigeria (ADVAN), the report contains the key challenges...

By Olamide Bakare Correspondent, Lagos In a bid to celebrate the dynamism of marketers and advertising agencies making giant strides in the Nigerian economy,...

The Chartered Institute of Management Accountants, CIMA,  has invited entries from undergraduates in universities, polytechnics and monotechnics across Nigeria to participate in this year’s CIMA Global Business Challenge (GBC). The GBC is an international business competition hosted in conjunction with Barclays across 26 countries.  This is the first time that Nigeria...

In line with its vision to acculturate children, unite Nigerians and deliver social change within our communities and country, Unity Girl Dolls, a product of Auldon Limited, has overhauled a dilapidated school in Ikorodu, the first in a long line of corporate social responsibility (CSR) initiatives which will cut across the six geopolitical zones of the country. The school, ...