Follow Us On:

Home » Archives by category » Business » Brands & Marketing

Noah’s Ark to compete for Airtel account

Noah’s Ark to compete for Airtel account

By Olamide Bakare / Correspondent, Lagos   In a move aimed at re-jigging its brand essence in the marketplace , the management of Bharti Airtel, owner of a major telecom company,…

Lampe Omoyele appointed MD Nielsen West Africa

Mr. Lampe Omoyele has been appointed as Managing Director of Nielsen West Africa, replacing Mr Harshvardhan Sarda who will be taking on a new role in Nielsen. Nielsen is a…

Legend Promo: Consumers excited as ad enters second phase

It was a night of rich cultural spectacle as Legend Extra Stout, kicked off the second edition of the Taste & Tell Activation with an exciting display of the traditional…

Cusson Baby competition: Winner finally received prize packages

It was a dream come true for the family of Yinka Davids last week as the management of PZ Cussons, manufacturers of baby care products, presented the prize of the…

After APCON inauguration, what next?

After APCON inauguration,  what next?

In this report, Olamide Bakare who witnessed the inauguration of the 6th council examines the critical issues that may likely shape the advertising industry in months to come as new…

Bitter war between Orijin and Ace Roots

Bitter war between Orijin and Ace Roots

With the launch of Ace Roots, a bitter drink, into the Nigeria market, Olamide Bakare who witnessed it asks if this will not signal the beginning of a long awaited…

APCON Council to be inaugurated Thursday

APCON Council to be inaugurated Thursday

By Olamide Bakare Correspondent, Lagos The Advertising Practitioners’ Council of Nigeria (APCON), is set to inaugurate a new set of council members who will oversee all the key issues affecting the…

NIPR, PRCAN committed to improving standards – Ehiguese

NIPR, PRCAN committed to improving standards – Ehiguese

John Ehiguese is the newly elected President  of Public Relation Consultants Association of Nigeria (PRCAN). In an interview with select journalists in Lagos, he reeled out the plans of his…

RCOM, Avaya partner for technology upgrade

By Olamide Bakare Correspondent, Lagos Reliance Communications, India’s fully-integrated telecommunications service provider, today entered into a multi-year, multi-million dollar mega-agreement with Avaya Inc., the leading provider of customer and team engagement…

Grand Oak rewards couples on lovers day

By Olamide Bakare Correspondent, Lagos Amidst fanfare on much celebrated St Valentine’s Day, Grand Oak Ltd rewarded couples with exquisite gift items at its Open House Party held at Kingsize…

AAAN dissociates self from offensive political ads

AAAN dissociates self from offensive political ads

By Olamide Bakare Correspondent, Lagos A call has gone to politicians and political parties to exercise decorum in the language used in marketing their candidacy. This call came from the…

OMD emerges ‘Global Media Agency’ for 2014

The leading source of news for marketing, media and advertising professionals, AdWeek magazine, has announced OMD as the global media agency for the year 2014. Making the disclosure in a…

Stakeholders remain hopeful as Udeme takes over as APCON chair

Stakeholders remain hopeful as Udeme takes over as APCON chair

As Udeme Ufot takes over as APCON chairman, stakeholders are hopeful that his administration may signal the beginning of a new dawn following the crisis that had engulfed the Council…

Keskese Grabs MTN Benin account

One of Nigeria’s top rated experiential marketing company, Keskese Limited has won the experiential marketing account of MTN Benin Republic. The company emerged the agency to handle the brand activation…

Aganga lauds EDC, two others on entrepreneurship development

The Enterprise Development Centre (EDC), an arm of the Pan Atlantic University, has been commended for leading the way in entrepreneurial development in Nigeria and Africa. The Honourable Minister of…

Political campaign: Between Ambode’s belief and Jimi Agbaje’s slogan

Political campaign: Between Ambode’s belief and Jimi Agbaje’s slogan

In this report, Correspondent, Olamide Bakare analyses how two leading candidates in the forthcoming gubernatorial contest are deploying communication initiatives to reach out to their audience   It is often said…

Natures Gentle unveils new range of hair care solution

By Olamide Bakare Correspondent, Lagos Recare Limited, makers of Nature Gentle Touch brand of hair care solutions, has reassured Nigerian women of its promise to deliver hair care solutions that…

Friesland Campina re-launches Three Crowns milk

By Seyi Taiwo-Oguntuase Reporter In order to satisfy the needs of their teeming consumers, Friesland Campina WAMCO Nigeria Plc, makers of diary foods, has re-launched the new Three Crowns powdered milk.…

Grand Oak rewards staff with long service awards

A leading marketer of alcoholic and non-alcoholic beverages in Nigeria, Grand Oak Limited recently recognised and rewarded members of its staff who have distinguished themselves by putting in extra effort…

Microsoft introduces new smart phones

Microsoft Corporation has announced the introduction of  new smart phones, Microsoft Lumia 435 and Lumia 532. The new offerings which offer the latest Windows Phone 8.1 capabilities at an incredible…

APCON appeals to media owners to adhere to rules

APCON appeals to media owners to adhere to rules

By Olamide Bakare Correspondent, Lagos An appeal has gone to mass media organizations in Nigeria to  exercise restraint and follow guidelines and rules regarding political advertising. This is contained in…

Curve Introduces Free-Info Service on Web Platform

 As part of its effort to provide and support the access to real-time information, Curve Communications recently introduced a free-info service on its web platform to tackle data challenges. According…

New music tracking device unveiled

As part of efforts geared toward solving the problems bedevilling the music industry and its stakeholders, a media monitoring firm, Compliance and Content Monitoring Limited, CCM, has unveiled a music…

Promasidor holds 2015 annual sales conference

Following a successful financial year and in appreciation of its sales team for 2014, Promasidor Nigeria Limited, recently held its 2015 Annual Sales Conference in Lagos, Nigeria. The 2- day…

HarvestPlus trains corps members on entrepreneurship opportunities

In furtherance of its objectives, chief among which are the promotion and adoption of Vitamin A biofortified staple crops, and delivery to Nigerians especially the rural poor, HarvestPlus Nigeria has…

Page 1 of 21123Next ›Last »