Breaking News:
Home » BUSINESS » Brands & Marketing

Brands & Marketing

Forex Rally Berths In Nigeria Market

  By Olamide Bakare An international forex brokerage company,Forex Rally has announced the its  presence and  operations in Lagos, Nigeria. Apart from providing  an array of free educational resources to empower traders with access to global forex industry expertise through local exerience, the firm has introduced the first ever Nigerian forex championship which will be the most lucrative in its ...

Read More »


Lagos, Nigeria. October 26th 2015 Online Marketplace Kaymu Nigeria has partnered with MTN to allow Nigerians shop on at zero data charge. This means that Kaymu’s current and prospective buyers and sellers on the MTN network can shop via it’s mobile app without incurring any data costs. The partnership would not only accelerate internet penetration in Nigeria but would ...

Read More »

Quackery Not Peculiar To PR – Neo Media Boss


The Managing Director of Neo Media and Marketing, Ehi Braimah, is by no means an embodiment of knowledge having traversed three reputable industries where he has carved a niche for himself based on his contributions and excellence particularly in the field of Public relations and Event management. In this encounter with our Correspondent, Olamide Bakare, he speaks on the state ...

Read More »

Guinness Revenue Up 8%, Offers N4.8b Dividend

Guinness Nigeria Plc has announced its full year results for the period ended 30th June 2015 reporting a 9 per cent increase in net sales during the year. The results reflect strong volume growth on the back of year-on-year impressive performance of its innovation and value brands. Revenue for the period rose by 8 per cent from N109.202 billion in ...

Read More »

Rights Issue: Access Bank Commends Local Investors’ Participation

Oscar Onyema, CEO, NSE

Stories by Bamidele Ogunwusi, Lagos Access Bank has applauded its local investors for actively taking part in the recently completed Rights Issue of which the bank raised N41.7 billion. Roosevelt Ogbonna, an Executive Director of the bank, said the bank was satisfied with the participation of the local investors and promised that the bank will always continue to keep the ...

Read More »

Women In Advertising Practice Should Be Encouraged – Nwosu

Stories by Olamide Bakare, Lagos The President of Association of Advertising Agencies of Nigeria, Mr. Kelechi Nwosu, has urged stakeholders in the creative business to give more women the chance to harness their talents in the industry. This statement came against the backdrop of the dwindling number of women in the advertising business, which he said was becoming quite alarming. ...

Read More »

A New Rebirth For Fidelity

Fidelity Bank Plc, one of the leading banking institutions in Nigeria, has unveiled a new logo to usher in a new phase of direction to its teeming customers across the country. The new logo, which came with green, white and blue colours is a redesigned identity of the bank to arrest the minds of young audience across the country. According ...

Read More »

Software Development Firm Commends NPA’s Approach To Address Leakages

A software implementation and custom software development firm, Soft Alliance and Resources Limited, has described the introduction of an Electronic payment system tagged “Revenue Invoicing Management System and Customer Portal” by the Nigerian Port Authority as a pragmatic move to promoting efficiency and transparency in the organization. The Managing Director of the company, Mr. Tunde Badejo, who expressed his happiness ...

Read More »

OAAN President Promises To Fight For Rate Reduction

By Olamide Bakare, Lagos President, Outdoor Advertising Association of Nigeria, who is also the Chief Executive Officer of Mediaviews Limited, Mr. Babatunde Adedoyin, has declared that reduction of rates on site fee by Lagos State Signage and Advertising Agency, LASAA, will form the major focus of his administration. He stated this during a chat with newsmen upon his declaration as the ...

Read More »

APCON Reform: Stakeholders Call For Review

Udeme Ufot, Chairman, APCON

By Olamide Bakare, Lagos Stakeholders in the advertising industry have tasked the regulatory body, Advertising Practitioner Council Of Nigeria, APCON, to take a deep look at its policy document with a view to review it as this will go a long way in making the industry more competitive. This was one of the highlights of the just concluded 42th annual general ...

Read More »

Multi-Room Viewership on Cable TV Launched

Nigeria’s very first multi-room and independent viewership solution on cable TV has just been launched by African Cable Television (ACTV), the latest and innovative satellite/cable company in the country. In a statement released by Director of Content (ACTV), Mr. Jide Lawrence, “the innovative ACTV Multi-room TV solution gives subscribers the expanded comfort and experience of viewing television contents in as ...

Read More »

Oshinowo, An Industrial Relations Maestro

By Nkasiobi Oluikpe, Lagos   Passing out with a Bachelor of Science degree in Business Administration from the University of Lagos, Akoka, he set out on a path that seeks to achieve the common goals of organizations as well as the improvement and protection of the rights and welfare of their workers; basically managing relationships and interactions between both parties. ...

Read More »

Why LASAA MD, George Noah, Was Removed

By Olamide Bakare, Lagos Facts are beginning to emerge on what led to the outright removal of the managing director of the Lagos State Signage and Advertising Agency, LASAA Mr. George Noah, from the agency. An authoritative inside source who spoke in confidence with our correspondent disclosed that the former managing director of the agency was removed on the grounds of ...

Read More »

OAAN Holds AGM July 30

 The Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to hold its 30th annual general meeting on July 30, 2015. The proposed yearly meet of the OOH umbrella body in Nigeria is slated for Golden Tullip Hotel, Festac Town, Lagos. A statement by the General Secretary of the association in Lagos, Emmanuel Ajufo, said the meeting would enable the ...

Read More »

Cam-Card For Smart TVs Launched

 A fledgling pay TV station, African Cable Television (ACTV) seems not to be resting on its oars as it launched Cam card into Nigeria’s market with a view to redefining consumers’ experience. It would be recalled that the digital station was the first to introduce Nigeria’s first card-less HD/PVR decoder. The Conditional Access Module (CAM) Card is an electronic device, ...

Read More »

Experiential Marketers Decry Dwindling Fortune

 The newly elected executive council of Experiential Marketers Association of Nigeria (EXMAN), led by the president, Dr. Rotimi Olaniyan, has resolved to confront the several challenges facing their operations, which include dwindling revenue, reduced margin, and slow growth amongst others. The new leadership made this known after its 2nd annual general meeting in Abeokuta recently where the Kayode Olagesin’s led ...

Read More »

Firm Boosts Shopping Experience With New App

In an effort to redefine online shopping and encourage consumers in the country to embrace online transaction, Slot Systems has introduced and Slot App. This, according to the company, would make online shopping experience easier and more convenient for customers. Speaking on the new initiative, the Slot’s Managing Director, Nnamdi Ezeigbo, said:  “As we are all aware, we now ...

Read More »

Reconciling Beer With Bravery

Life, no doubt, comes with challenges but people with uncommon courage have defied odds to achieve dreams and accomplishments. As human beings, we are confronted with situation that puts us in a fix but the unusual courage that epitomises that manly nature often times proved to be the saviour. Such qualities are seen demonstrated by men in different spheres and ...

Read More »

Uncontrolled Regulation, Multiple Taxation, Hurdles To Outdoor Business – OAAN Boss

By Olamide Bakare Lagos Outdoor practitioners in Nigeria have identified government regulation and multiple-taxation as major hindrances to the effective practice of out-of-home business in Nigeria. This was one of the positions echoed by the President of Outdoor Advertising Association of Nigeria (OAAN), Mr. Charles Chijide, on behalf of its members during the association’s ninth Exhibition and Poster Awards held in ...

Read More »

‘Govt Must Uphold APCON Laws In Communication Projects’


Kelechi Nwosu, the current President of Association of advertising Agencies of Nigeria, AAAN is a reporter’s delight any day. In this engaging encounter with journalists, he shares his experience as the president of the professional body in the last one year. Also, he talks about the expectation from the new administration.  It’s exactly one year since you took over the ...

Read More »

Casers Group Increases Stake, Acquires Foreign Agency


By Olamide Bakare Lagos  Casers group, the group holdings of the DDB advertising agency, has strengthened its presence on the continent with the latest acquisition of one of the leading marketing communication networks in French West and Central Africa, Mawal. The group led by its Chairman, Mr. Enyi Odigbo, and flanked by his top management from across the markets, and Mawal ...

Read More »

ADVAN Organises Seminar For Members

In a move aimed at enhancing the knowledge scope of members on the modern trends of digitalisation as well as its effect on marketing, the Advertisers Association of Nigeria (ADVAN), recently organised a peer-to-peer learning seminar. The seminar held in Lagos recently with a theme, “The Changing Role of Marketing in a Digital Economy”, witnessed large turnout of stakeholders ranging ...

Read More »

Nigerite Urges Stakeholders To Patronise New Offering

By Olamide Bakare Lagos  Managing Director of Nigerite Limited,. Frank Lebris, has urged professionals, end users in the Nigerian market to take advantage of its new product, Kalsi, in order to achieve homes that are in tune with modern trends. Speaking at the launching of the new offering, Le Bris said that the new product was in line with the commitment ...

Read More »

Stakeholders Differ On In-sourcing Arrangement By Clients

Udeme Ufot, APCON Chairman  John Ajayi, Publisher, Marketing Edge

Business owners who hitherto engaged the service of marketing communication experts to launch their campaign are beginning to look elsewhere due to multifarious reasons. In this report, Olamide Bakare aggregates the views of key stakeholders on its implication for the industry. Dating back to the early years of trading and other business activities, advertising has been a major tool needed ...

Read More »

OAL Extends Business Frontiers, Unveils ADR Centre


A fast growing brand in the legal firm business,Olisa Agbakoba Limited,OAL, has  extended its business frontiers as it unveils a new arbitration and mediation centre to the general public. The centre, which has opened officially few days ago, is designed with a view to assist the court in reducing its enormous workloads, which seem to have assumed a dangerous dimension ...

Read More »