- Management Trainee
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More winners emerged in the loyal consumers’ award by “So Klin, Good Mama detergent.”
So far, a total 13 consumers have won N25,000 cash prizes, just as there has been increased patronage of the product, according to Divisional Manager, Northern Nigeria, Eko Supreme Resources Nigeria, Gilbert Bernados.
In Kano, for example, Mrs. Maryam Salihu, a housewife, who won N1 million, said she bought the product to wash her baby’s clothes, after which a neighbor convinced her to scratch the wrapper. She was spellbound to see she had won N1 million, adding that her husband would use the money in expanding his shop.
In Abeokuta, Ogun State, Mr. Emmanuel Name, a petty trader, who also won N1 million, simply expressed gratitude to God for His mercies.
In Keffi market, Adamawa State, the N1 million winner, Mrs. Elizabeth Dauda, another house wife said she did not believe the entire promo was real, and only bought the sachets to stock her home. Some neighbours however convinced her to scratch the foil, and when she did, she discovered that she won.
Ms. Amidat, yet another star prize winner, said she was just passing through the Agbeni market in Ibadan when she noticed So Klin and Good Mama powder detergents on display and decided to buy.
“I bought Good Mama and So Klin and I was told to scratch the portions on the wrapper. Behold, I won N1 million,” she enthused.
In Kaswansabo market, Gombe, Mrs. Juliana Dekpete, also a petty trader gave thanks to Eko Supreme, maker of So Klin and good mama for giving her the money she needed to enhance her business.
Bernados said “the promo is targeted at loyal consumers who have stayed with So Klin, Good Mama through the years. We have decided to come out and meet our loyal consumers, rewarding them and urging them to continue with their favorite So Klin and Good Mama detergent.”
Speaking further on the unique nature of the promo, Bernados said, “you will notice that we are in the heart of a busy market. You will find housewives, artisans and wheelbarrow pushers here. We want the common consumer to be a winner.
“That is the focus of the promo, apart from increased sales of our products. We want the ordinary man on the streets to be a winner so that they can tell their friends and people that it is real. We are confident in the strength of So Klin detergent and its colour guard to protect coloured clothes. Good Mama detergent also comes specially formulated to give your garments good laundry, keeping them smelling good,” he added.
The Scratch &Win Promo, which is in its fourth year, and runs till May 31, 2013, and is expected to produce 45 winners of N1 million each, while one lucky individual will smile home with the mega prize winner of N5 million.