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By Goddie Ofose Senior Correspondent
The La Casera Company markers of the leading traffic carbonated soft drink-La Casera has taken the brand thematic campaign tagged “What’s your Apple Story” to Benin, the Edo State capital as it continues to thrill consumers across the country.
The La Casera Apple Story Activation Drive was cited at the University of Benin and also the ever busy Santana market along Sapele road axis exciting and entertaining the audience with its dance and comics. There were also numerous gift items up for grabs as both the young and old displayed their dancing skills and talents.
Addressing the consumers in Benin, the Assistant Marketing Manager, Mr. Oloruntoba Ifetoye, noted that the activation drive confirms the company’s commitment as a corporate citizen to delight its consumers, engage them in their environment and stir up their passion for the La Casera Apple Flavour drink.
According to Ifetoye, “This is a very important period for our brand as it provides us with a unique opportunity to interact with our consumers and fun seekers, allowing the brand to get into their minds to know how they feel about their favourite apple drink. That is the main essence why we are here with the Apple Story Activation and sampling” he said
He also stated that the activation affords the company the opportunity to delight and thrill its teeming consumers in every available location around the state, bring the brand closer to them and also driving home its key messages of fun, refreshment and excitement.